LCC versus legacy v UK

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dider
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LCC versus legacy v UK

Příspěvek od dider »

Pekny clanek o dominanci LCC na short-haul letech mezi EU a UK.

http://www.anna.aero/2009/04/17/easyjet ... dium=email

Je tohle potvrzeni zacatku konce malych legacy carriers letejicich v ramci EU? Aerolinka s klasickym modelem fungovani nema bez dalkovek sanci konkurovat nizkonakladovkam. Narazim na OK,LO,MA nebo treba taky SK. Jejich vyvoj ma tri varianty:

1. prodej velkym majors OK + AF? (OS+LH) a integrace tras, FQTV programu, atd. Zachovani znacky.
2. zmena modelu fungovani smerem k LCC modelu(hybridni aerolinka) nutne disponovat zkusenym managementem
3. krach :?

Kratke lety jsou dnes dominantní oblasti LCC dopravcu a taky ruznych hybridnich aerolinek jako Air Berlin nebo Flybe. Majors sice dokazou nabidnout srovnatelne ceny, ale i tak nizke ceny po Evrope dotuji vynosem z dalkovych linek resp. vynosem z interline letenek.

Co si o tom vyvoji myslite?

alesesl
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Re: LCC versus legacy v UK

Příspěvek od alesesl »

v pripade CSA, by to videl na variantu 1 nebo 3.
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Re: LCC versus legacy v UK

Příspěvek od dider »

Dalsi clanek o LCC vs Legacy.

http://www.flightglobal.com/articles/20 ... rship.html

Zaujali me odstavce o sblizovani dvou modelu...

On many fronts - pricing, product offering, distribution, fleet, network design and even cost structure - the previously obvious and often blatant differences between budget and legacy carriers are now no longer so apparent. This has resulted from the movement of both parties in the same direction, toward the mainstream middle.

At one end, the passage of time has caused many low-cost airlines to partly or fully abandon the purist low-cost model on which they were established. Month by month, they are introducing more amenities in the cabin or on the ground as they attempt to lure increasingly fought after consumers, especially in the business segment. These include assigned seating, in-flight television and even meals.


A taky

So, as budget players have moved somewhat more mainstream, legacy carriers have equally begun to develop low-cost-like appendages.The result is what industry experts call convergence.Whereas this may have been inevitable, it is not good news for budget leaders as it makes it increasingly difficult to achieve differentiation and market profile. Faced with the prospect of earning frequent flyer miles on a large network carrier at pricing comparable to low-cost airlines, many consumers are voting with their feet.

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